Professional photography and aesthetic content have become increasingly important for modern businesses in today's digital age.

With the rise of social media and online platforms, businesses need visually appealing and high-quality images to stand out and effectively communicate their brand message.

Professional photography can help businesses to showcase their products and services, highlight their unique selling points, and create an emotional connection with their target audience.

A well-designed and visually appealing website or social media page can make a strong first impression on potential customers and can help establish a brand's credibility and reputation. In addition, professional photos can be used in marketing materials, such as brochures, flyers, and advertisements, to promote the business and increase brand awareness.

Investing in professional photography and aesthetic content also demonstrates a commitment to quality and attention to detail, which can build trust with potential customers and increase conversions. The right images and visual content can also help businesses to differentiate themselves from their competition and establish a unique brand identity.

Airbnb utilised professional photography to turn their fortunes around

In 2011, Airbnb was struggling to attract customers and get their listings booked. The company realised that a major problem was the poor quality of the photographs of the properties listed on their site. Most of the listings were accompanied by amateurish, low-quality photos that did not do justice to the properties. This made it difficult for potential customers to get a sense of the properties and trust that they were worth booking.

To address this problem, Airbnb decided to invest in professional photography. They began offering free professional photo shoots to their hosts in order to improve the quality of the photos on their site. They also implemented strict guidelines for the photos, ensuring that they were well-lit, well-composed, and accurately represented the properties.

The impact of this change was immediate and significant. The improved quality of the photographs made the properties on Airbnb more attractive to customers, and the number of bookings increased dramatically. This success led to the company to change their business model by offering professional photography as a paid service. It is now an essential part of the listing process, and the company has built a team of professional photographers who work with hosts all around the world to make sure their listings look as good as possible.

Airbnb's investment in professional photography not only saved the company but also transformed it. The improved quality of the photos on the site helped attract more customers and increase bookings, which in turn helped the company grow and become one of the most successful and valuable startups in the world.

See Airbnb’s slide presentation “The Story of Airbnb photography”

Professional photography and aesthetic content are crucial for modern businesses in today's digital world. From showcasing products and services to building brand identity, investing in high-quality visual content can help businesses to stand out, attract and retain customers, and ultimately drive growth and success.

My professional photography services can help your commercial properties, projects and case studies stand out, attract and increase the right customers and future business prospects.

I would be happy to provide you with further information and answer any questions you may have.

Let’s get the conversation started and begin the journey to better images!
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